Defining Sam Oxford
unique differences
Over the course of 3 months, I worked closely
with Sam Oxford to get a clear understanding of
how he works, and how his relationship with his
clients' impact on his social media and brand.
In doing this, I learnt three key things that helped to
redefine his rebrand project and his strategic framework.
unique differences
Over the course of 3 months, I worked closely
with Sam Oxford to get a clear understanding of
how he works, and how his relationship with his
clients' impact on his social media and brand.
In doing this, I learnt three key things that helped to
redefine his rebrand project and his strategic framework.
01. Sam Oxford has a very close relationship
with his clients and a great deal of credibility.
with his clients and a great deal of credibility.
The clients trust 100% in his experiences, ideas and what
he offers as a treatment and value his services, always booking
the return on the same day of the appointment. They always return
and also refer his services to others.
he offers as a treatment and value his services, always booking
the return on the same day of the appointment. They always return
and also refer his services to others.
02. They see their appointment as an experience.
Over 18 years, he worked hard to understand his client's
needs and what was important to them during the appointment.
He created unique experiences and effective communication with
them, but this wasn’t very visible on his social media.
needs and what was important to them during the appointment.
He created unique experiences and effective communication with
them, but this wasn’t very visible on his social media.
03. Working with cruelty-free and vegan-friendly
products are a plus.
products are a plus.
Most of his clients appreciate the fact that he works with
a proposal of an environmentally aware, cruelty-free,
vegan-friendly and ethical, prioritising products
and brands that do not have a negative impact
on the environment.
a proposal of an environmentally aware, cruelty-free,
vegan-friendly and ethical, prioritising products
and brands that do not have a negative impact
on the environment.
This last point was crucial during the
process of rebranding, and also a key to redefine
His digital strategy.
process of rebranding, and also a key to redefine
His digital strategy.
"I would like a logo that is
neutral and works for both
men and women and
reflects the products
and environment I work in."
neutral and works for both
men and women and
reflects the products
and environment I work in."
Sam Oxford
Rebrand
Logo with meaning
Logo with meaning
A logo icon embodies the whole identity. Immediately
recognisable and full of warmth and character, it sets the
tone for the whole brand, welcoming the experiences of the
vast array of clients he works with.
recognisable and full of warmth and character, it sets the
tone for the whole brand, welcoming the experiences of the
vast array of clients he works with.
