GRAPHIC DESIGN
GAME UI
MERCHANDISE
STRATEGY & CONCEPT
Design aligned to strategy
As a Graphic Designer and leader of the Arcade Gaming Studio
I have the opportunity to push creative projects from concept
to final execution, adhering my artwork to the overall design direction,
maintaining existing products and overseeing design strategy
for game launches and marketing campaigns.
I have the opportunity to push creative projects from concept
to final execution, adhering my artwork to the overall design direction,
maintaining existing products and overseeing design strategy
for game launches and marketing campaigns.
AD LUNAM
Gaming should be simple and
fun for every player
fun for every player
Ad Lunam is an Arcade Gaming studio, under the 1x2 Network, focusing on the UK gaming market and offering short, simple, and replayable games for Gen Z and new players.
I played an important role leading the project from the concept to the end, designing the logo and elements such as patterns, vectors and backgrounds, defining tone of voice, colour palette, loading page animation, and presentation templates and putting together a Brand Style Guideline.
I also partnered with the Marketing Coordinator to develop an internal marketing research with the 1x2 Network team in London, Brighton and Essex to understand the effectiveness and perceptions about the new logo and the new communication for the AD Lunam Gaming Studio.
The last step before launching was the strategy plan
to release the new studio at ICE London 2023, an important event
that brings together the entire gaming industry over
three days of networking and education, and on Digital.
to release the new studio at ICE London 2023, an important event
that brings together the entire gaming industry over
three days of networking and education, and on Digital.
Lead Designer responsible for creating the Visual Identity for the brand-new game production studio under the 1X2 Network - dedicated to creating classic, retail feel slot games that deliver engaging and fulfilling gaming experiences, and bolster the portfolios of 1X2 Network's other studio offerings.
Prospect is from the Latin word prospectus,
meaning a “view or outlook.” A prospect is still a
way of looking ahead and expecting good things.
It’s like potential in that it’s something that might be but isn’t yet.
Prospect is from the Latin word prospectus,
meaning a “view or outlook.” A prospect is still a
way of looking ahead and expecting good things.
It’s like potential in that it’s something that might be but isn’t yet.
ARCADE GAMES DESIGN
AND STRATEGY
Putting gaming in the hands of
everyone at any level.
AND STRATEGY
Putting gaming in the hands of
everyone at any level.
From a new gamer to the experienced audience who loves
Arcade Games, I was responsible for designing a range of
games for the Arcade Gaming Studio, creating simple
but vibrant and exciting designs.
Arcade Games, I was responsible for designing a range of
games for the Arcade Gaming Studio, creating simple
but vibrant and exciting designs.
I also played an important role planning the digital strategy
and another game launching at ICE London 2024,
creating a concept for the release, animated and static posts, e-mail signature and email marketing, and merchandise.
and another game launching at ICE London 2024,
creating a concept for the release, animated and static posts, e-mail signature and email marketing, and merchandise.
Game design includes: art direction / concept, game logo, icons, backgrounds, help screen and buttons.
FLYING TO USA
In 2022 Maverick kicks off AD LUNAM’s portfolio of arcade gaming content with a powerful crash gaming experience.
The project, led and designed by me, brings to bear a range of user interface features to engage players beyond the core gameplay loop, building in inter- player interaction, betting strategy via multiple consoles, and the ability to dive into detailed round history.
In 2024 we partnered with BetRivers to land our gaming studio in the USA and my challenge was to craft the first-ever branded crash game by 1x2 Network, staying true to the original player favourite Crash Maverick while also tailoring it to meet Rush Street Interactive’s unique brand.
