As a runner and former athlete, having the opportunity to work on this project brought me a lot of joy, pride and comfort.
During the creative process my personal experiences – the visuals, moments, cultural references, movies, designs and other inspiration I mentally collected over my lifetime - guided me in developing this visual identity.
Creating an inclusive environment that celebrates the differences of all people make this running club a safe space for everyone.
Logo with meaning
The typography and illustrations feature imperfect lines that reflect what makes each individual special.
It's a reminder that no one is perfect and you are more than welcome no matter your PACE.
It's a reminder that no one is perfect and you are more than welcome no matter your PACE.
This project consists of visual identity with logo, social media templates, merchandise and illustration.
