Social Media Management
Content Creation
Content Creation
Challenge
Create a brand’s unique expression, style
and personality when communicating on social
media platforms and increase engagement
rate on Instagram.
and personality when communicating on social
media platforms and increase engagement
rate on Instagram.
How did I do it?
After working closely with him at the salon,
I started tracking Sam’s Instagram engagement
to understand what type of content his audience
interacts with most and identify content opportunities.
I also developed a unique aesthetic, and I explored it
with different content formats such as animated GIFs,
reels, carousels of photos and exclusive stories.
I started tracking Sam’s Instagram engagement
to understand what type of content his audience
interacts with most and identify content opportunities.
I also developed a unique aesthetic, and I explored it
with different content formats such as animated GIFs,
reels, carousels of photos and exclusive stories.
Another important point of this strategy was to
continue engaging with his followers and
Instagram users.
continue engaging with his followers and
Instagram users.
Results:
Although Sam Oxford Hair's profile was a smaller account
(fewer than 1k followers), I successfully created content that
resonated with his audience, resulting in a high number of saves
and increased engagement.
Although Sam Oxford Hair's profile was a smaller account
(fewer than 1k followers), I successfully created content that
resonated with his audience, resulting in a high number of saves
and increased engagement.
I also achieved a 123% growth in Instagram followers over
6 months through consistent brand storytelling and editorial content.
6 months through consistent brand storytelling and editorial content.
